This meant we had to develop an overview of Englobe and its subsidiaries. We built a solid foundation for the work based on a series of individual interviews and workshops with employees, an analysis of the competition, plus a review of the trends and dynamics in the industry.

The brand strategy we established focuses on what unites Englobe, not on its technical prowess – highly diversified, yet complementary – but on its human skills. Indeed, caring, dedication and a desire to make a real impact in clients’ lives are the differentiating elements that quickly surfaced and guided the development of the brand’s fundamentals.

Building their professional legacy together and anchoring the work in a desire to make a difference all helped to mobilize employees. New corporate values and an employer brand that reflected different aspects of the work their employees do created a solid strategic foundation.

Learn more about this campaign: https://lg2.com/en/our-work/unifying-a-company-and-its-subsidiaries-under-one-brand?lang=en