The completely new Ludia identity is a result of a more assertive direction fed by a brand strategy that rallies both management, and especially, employees. A more confident, vibrant and audacious brand that reflects the new face of mobile gaming and an exciting future that is now in play.

For the brand image, the rules of the game were simple: avoid industry clichés and go deep. The results can be seen, for example, in the logo’s shape that thoughtfully mimics the shape of a smartphone. The colours chosen suggest the glow of those from a mobile screen. Unified through a backlit effect, several brand elements play host to a dance between light and shadow.

The work quickly extended to the employee experience through a revamp and reorganization of the workspaces undertaken by the LG2 Architecture team, in the midst of a pandemic and resulting uncertainties. The brand was brought to life in a tangible way for the people who benefit from it the most: Ludia’s talents.

Learn more about this campaign: https://lg2.com/en/our-work/transforming-a-brand-identity-into-a-workspace?lang=en