Package Design
Product Launches
Website Development
Project Overview
Oovie is a new brand of cannabis-based products dedicated to serving the medical and therapeutic cannabis markets. With Oovie, we’re moving away from the classic cannabis-industry codes with an image that offers a warm respite from the cold world of medicine while still maintaining an aspect of scientific rigour that is inherent in the products. We also want to represent the natural aspect of the plant but also the comfort, which is ever present in Oovie’s offering.
Details
The Oovie site is designed to be fluid, offering a simple navigation structure and access to relevant information for new cannabis users. Product selection is optimized with filters by type of use, intensity and format as well as a clear segmentation of therapeutic and medicinal products.