New zones integrate the latest technology to personalize the customer’s purchase experience of lenses and frames.

The lens gallery, dominated by a large touch screen, educates customers on the difference between each lens. Powered by interactive content developed by LG2, it helps customers to fully understand their options and simplify their purchase decision.

Using the unique Topology technology, a biometric 3D scan of the face, customers can go beyond the limited number of models available in-store and virtually try on eyewear from the entire New Look inventory.

Learn more about this campaign: https://lg2.com/en/our-work/new-looks-new-vision-for-its-in-store-experience?lang=en