More than two in five women in Canada will face domestic violence in their lifetime but many women feel that a shelter isn’t for them. Not only are they held back from seeking support because of the sense of shame associated with acknowledging abuse, but also because of preconceived ideas of what shelters are and what they offer. Many people believe shelters are only for women suffering from physical abuse and that they are institutional environments for emergency housing only. This campaign sought to reach women living with domestic violence, and anyone who knows a woman who may be experiencing violence at home, and show that womens’ shelters offer a wide range of services remotely and don’t require in-person visits to access them.