By adopting an iterative methodology that combined consultation and co-creation, LG2 and Hydro-Québec worked as a single entity throughout the process. The first critical question addressed: What are we selling exactly, and to whom?

Following an in-depth analysis of the market and workshops with key stakeholders, it became clear that we needed to sell a smart energy service, not just connected products. The task was massive: position the new service as a global solution for a sustainable future. At its core, Hilo is a service with a mission that radiates far beyond its technical functionalities. This required a shift in the Crown corporation’s marketing approach, especially with heavyweights like Google and Videotron taking a competitive position in the market. We decided the smartest way to handle a non-standard business model was to act as a startup.

Learn more about this campaign: https://lg2.com/en/our-work/a-smart-energy-service-to-power-quebec-s-future?lang=en