Refined Belgium pilsner, Stella Artois, developed the Better World Campaign to provide access to clean water to more than 1.7 million people in the developing world. To generate more awareness of this devastating issue and its #PourItForward initiative, the brewer turned to R&R for help. By developing an augmented reality experience to tell the story of what it’s like living without clean running water, we were able to emphasize the seriousness of this plight.