Our agency had the privilege of collaborating with Izmir Metropolitan Municipality Sports Club to launch Marathon Izmir in 2020. With pandemic curfews and restrictions weighing heavily on our lives, we swiftly onboarded a virtual running platform in a mere three months, which drew participation from thousands of individuals. Our agency spearheaded the creation of all branding, content, and sponsorship activities associated with Marathon Izmir. As social life returns to pre-pandemic norms, Marathon Izmir is now being held annually as a physical marathon. Boasting Turkey's fastest track, this event has revitalized the region in terms of tourism, sports, education, and socialization, bringing forth a renewed energy to the area.