Our agency was assigned to launch Diageo's Talisker whisky's By the Sea proxy. We created a distinctive interactive By the Sea branded concept at an event that united a distinguished group of gulet and sailboat sailors and sailing lifestyle enthusiasts from around the world. The event was a grand festival that marked the end of the season. By the Sea didn't just participate as a racing stage but also had simultaneous projects running in on-trade and off-trade locations, resulting in unparalleled awareness and PR success.