Experiential Marketing
Influencer Marketing
Public Relations
Social Media
Project Overview
As people start to travel again post pandemic, how do you demonstrate your hotel has the best stay? You let people experience it for themselves, and for golf enthusiasts, that means on a PGA golf course, literally.
Details
In the Summer of 2022, after a long pandemic, people were beginning to make travel plans again. Hilton Canada wanted to be a part of those plans. So, to get into the hearts-and-minds of wanderlust travellers, they turned to their Golf Canada sponsorship and gave six lucky golf fans the stay-of-a-lifetime. “Hilton on the Green” was a first-of-its-kind, 200sqft pop-up hotel located right on a tournament course.
The campaign became Hilton Canada’s most talked about activation in its history, with close to 2M Engagements, half-a-billion Media Impressions, more online conversations about the brand (than even pre-pandemic) than any other major hotel brand, and with more than eight countries around the world covering the one-of-a-kind pop-up hotel. In 2023, it took home “Best of Show” at the WPI Impact Awards.
