Play Under the Oceans
3D Animation
Experiential Marketing
Guerilla, Street & Viral Marketing
Sound Design
Visual & Experience Design
Project Overview
The world's first tennis court under the ocean.
Details
In 2022, more than 100 million tons of plastic are in nature. To act against this pollution, adidas and Parley have launched their "Run for the Oceans" challenge. It consists in collecting 1 plastic bottle while doing 10 minutes of sport.
But adidas encounters a problem with this challenge: Roland Garros, the biggest sport event in France, concentrates the attention. And adidas is not a partner. So how does adidas intend to put Run For the Oceans back in the game?
They decided to relaunch the challenge with a great project: the first tennis court under the ocean. Rosbeef! was tasked with creating the immersive experience, which involved 125 hours of 3D digital modeling and animating of underwater species, as well as sound design to deliver a realistic experience.
With an oceanographer committed to ecology, this court has hosted several professionals such as Jo-Wilfried Tsonga, Stefanos Tsitsipas and Maria Sakkari.
But adidas encounters a problem with this challenge: Roland Garros, the biggest sport event in France, concentrates the attention. And adidas is not a partner. So how does adidas intend to put Run For the Oceans back in the game?
They decided to relaunch the challenge with a great project: the first tennis court under the ocean. Rosbeef! was tasked with creating the immersive experience, which involved 125 hours of 3D digital modeling and animating of underwater species, as well as sound design to deliver a realistic experience.
With an oceanographer committed to ecology, this court has hosted several professionals such as Jo-Wilfried Tsonga, Stefanos Tsitsipas and Maria Sakkari.