See What We Can Do
Advertising
National Media Planning & Buying
Video Production
Project Overview
Hospital foundations provide care for the patients. But so too do family, friends, and loved ones. Sinai Health Foundation knows the care patients receive goes beyond medical care, and we set out to bring that human touch to light.
Details
Sinai Health Foundation had been running their “See What Care Can Do” campaign for a couple of years, since early 2021. However, the positioning of “care” wasn’t a new one for the category, and neither was the focus on medical care predominantly. It was a message just about every other hospital communicated in the crowded healthcare space. To break out of the sea-of-sameness, in 2022, we gave the campaign a little TLC, and put a name and a face to the ‘care’ Sinai Health provides.
In “See What We Can Do”, we gave ‘care’ a more personal touch. We made it feel more human, real, and inclusive, of all the people and all these ways Sinai Health provides care. And in all the ways, the 2022 campaign outperformed the previous years’ campaigns, including CTR, Ad-recall, Ad-awareness, Landing Page Views, CPM, Online Mentions, and Brand Familiarity.
In “See What We Can Do”, we gave ‘care’ a more personal touch. We made it feel more human, real, and inclusive, of all the people and all these ways Sinai Health provides care. And in all the ways, the 2022 campaign outperformed the previous years’ campaigns, including CTR, Ad-recall, Ad-awareness, Landing Page Views, CPM, Online Mentions, and Brand Familiarity.
