Content Marketing
Creative Consultancy
Event Production
Graphic Design
Influencer Marketing
Out of Home Advertising
Video Production
Project Overview
The world's 2nd largest smartphone manufacturer, Xiaomi, launched a new high-end smartphone series - Xiaomi 13 Series, produced in cooperation with the world's leading camera brand, Leica. To promote this new product line in the Vietnamese market, especially Xiaomi's camera technology, the Le Bros team conceived and implemented 3 campaigns with the concept of "An Sau Tuyet Tac" (Hidden Behind the Masterpiece), bringing not only the effects of recognition and revenue, but also cultural and spiritual values.
The project included the Filter Campaign - Tuong Art photo series, "Forget-me-not", using Xiaomi's exclusive filter; Xiaomi x Leica Workshop event - 2 events to experience Xiaomi 13 Pro phone products in Hanoi and HCMC; and the campaign Before & Now Photo Album and Video - a series of photos and videos of famous places of Hanoi and Ho Chi Minh City in the past and present.
Details
- Reached Top 6 National Real-time Search Topics after 24 hours of launching - Nearly 200 PR articles after the launching event - More than 2.5 million views in total - More than 30,000 interactions in total - More than 100 guests attended the two workshop events - Xiaomi 13 Pro’s deposit amount doubled compared to Xiaomi 12