Content Marketing
Event Production
Guerilla, Street & Viral Marketing
Public Relations
Video Production
Website Development
“Ve Nha An Tet” (Coming home for Tet) is one of the outstanding campaigns in the series of CSR activities of Sabeco brand. Following the success of the program in 2019, Ve Nha An Tet 2020 was implemented on a larger scale: bringing 2,000 workers to their hometown on 5 special planes, 25 bus trips to all provinces and cities across the country. Le Bros has successfully spread the positive image of Sabeco brand through Corporate Social Responsibility activities; and support for transportation to make the journey back home to celebrate Tet of workers more convenient and faster. To overcome the target audience's awkwardness of self-nominating, we asked the public to nominate those they were most proud of, and give their loved ones the most meaningful gift this New Year - a ticket back home. All we needed was a platform intuitive and fun enough to participate. We partnered up with the Vietnamese legendary rock band, Buc Tuong (The Wall), to act as the voice of encouragement. We put a creative twist to the band's most popular song, "Duong Den Ngay Vinh Quang (Road to Glory)", we then created a digital platform that encouraged people to acknowledge each other instead.