“O la Ket - He la Game” (Stay and Love it - Game for Summer) was implemented by Le Bros and SOJO Hotel at the start of June 2022. The campaign uses the Gamification model - turning SOJO Hotels into a “playground” with lots of familiar but fascinating games like foosball, jenga, sling puck, billiards, etc., to increase customers’ experience when coming to the hotel, so that the hotel will not just be a place to relax but also a place to connect, entertain and release stress. This model was applied throughout the hotel system of SOJO Hotel. The mission of Le Bros team in this campaign was positioning the SOJO brand image - “O la Ket" (Stay and Love it), attaching the brand with joy, happiness, and playfulness, and attached the brand to the SEA GAME 22 event. Thereby, we increased SOJO’s brand interaction, attached the launch of SOJO Lang Son and SOJO Ha Long, combined with the trading goals in the summer period.