Creative Consultancy
Event Production
Gamification
Graphic Design
Guerilla, Street & Viral Marketing
Influencer Marketing
Public Relations
Social Media
Project Overview
“O la Ket - He la Game” (Stay and Love it - Game for Summer) was implemented by Le Bros and SOJO Hotel at the start of June 2022. The campaign uses the Gamification model - turning SOJO Hotels into a “playground” with lots of familiar but fascinating games like foosball, jenga, sling puck, billiards, etc., to increase customers’ experience when coming to the hotel, so that the hotel will not just be a place to relax but also a place to connect, entertain and release stress. This model was applied throughout the hotel system of SOJO Hotel.
The mission of Le Bros team in this campaign was positioning the SOJO brand image - “O la Ket" (Stay and Love it), attaching the brand with joy, happiness, and playfulness, and attached the brand to the SEA GAME 22 event. Thereby, we increased SOJO’s brand interaction, attached the launch of SOJO Lang Son and SOJO Ha Long, combined with the trading goals in the summer period.
Details
- More than 14,933 discussions - More than 7,000 audience discussions - Sentiment score reached 0.99 (near absolute positive). - 5 reviews from KOLs attracted an average of 5,000 engagement per post. - 8 posts on 8 hot fanpage reached more than 2,000 interactions per post. - More than 40 newspaper posted articles in relation to the campaign - More than 240 people experienced AR Filter Game - Three gameshow episodes of “Bao boi GURU” (GURU Treasure) attracted 1M views, 3M hits, thousands of shares and enthusiastic comments. - The minigame event attracted more than 480 clicks, 286 people registered to participate in the event “Bao boi GURU” at SOJO Ha Long and SOJO Lang Son. - TOP 3 outstanding summer campaign of the tourism industry in 2022