USAID is the United States Agency for International Development operated by the United States of America with the goal of promoting the national security and economic prosperity of the United States, demonstrating the generosity of the United States, and promoting the recipient country's path to self-reliance and resilience. With the campaign "Ngung Tao Nghiep" (Stop Causing Karma), Le Bros implemented behavior-changing communication campaign aiming to reduce demand for ivory and pangolin products in Vietnam.