Creative Consultancy
Guerilla, Street & Viral Marketing
Influencer Marketing
Programmatic Media
Project Overview
Le Bros, together with WWF, launched the National Plastic Reduction campaign with the aim of inspiring and calling on the community to take responsibility for issues related to plastic waste; at the same time change the perception of the community, especially the target audience, that reducing plastic waste is everyone's responsibility.
Details
- Created a communication message: "Giam nhua phu thuoc vao chinh toi. Giam nhua ngay thoi!" (Reducing plastics waste depends on ourselves. Let’s reduce plastic now!) - Educating the public that reducing plastic waste is the responsibility of every individual and we have to act immediately. - More than 11,000 Followers on official fanpage of the campaign - More than 1M views for 3 music videos (on Youtube and Facebook)
