Creativity and quick adaptability are values that make up Viettel's brand culture. Carrying a pioneering mission in the digital society to build a better world, Viettel is facing the challenge of needing a breakthrough change, in line with the development strategy in the new era and overcoming itself. Viettel Group has collaborated with Le Bros to create a concept idea and organize a launching event of "The New Viettel" brand, marking a new change of a constantly improving and innovating brand.