Creative Consultancy
Event Production
Graphic Design
Out of Home Advertising
Partnership Marketing
Project Overview
Fashion house H&M has entrusted one of H&M Vietnam's biggest projects in 2023 to the Le Bros team - the launch of the H&M online store. To implement the series of activities to launch the hm.com online store, we conceptualized and implemented the H&M Member program in Hanoi and Ho Chi Minh City; along with a series of communication activities for the brand and this new launch.
Details
- Developing the overall concept idea for the campaign - Consulting and developing partner system (Cheese Coffee, Inn Saigon, Elite Fitness etc.) - Organizing activation event in Hanoi & Ho Chi Minh City - Implementing OOH advertising on buses, double-decker vehicles, escalators