Worldwide Partners Inc. | Social Content

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Social Content

Client

Barefoot Wine & Bubbly

Location

United States

Agency

Odysseus Arms

Campaign Elements

Content Marketing
Experiential Marketing
Social Media

Project Overview

Help Barefoot, the world’s highest-selling wine by volume, change the online conversation about their brand from “I love Moscato” to “I LOVE BAREFOOT!!!” Our mission was to give people a reason to adore Barefoot beyond their delicious product.

Details

Barefoot is an affordable and reliable brand that is popular among women of all ages 21+. To these women, Barefoot Wine is their version of a Bud Light: it’s casual, unpretentious and fun. Therefore, we created content that make thumbs stop, puts a smile on peoples’ faces and adds sparkle to their lives. But most of all, content that is authentic and real.

The participatory marketing campaign garnered 18 million impressions and 4.5 million views. But more significantly, we created new ways for Barefoot fans to interact with the brand.