Worldwide Partners Inc. | Build Credit. Build Savings. Build Dreams

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Build Credit. Build Savings. Build Dreams

Client

Self

Location

United States

Agency

Odysseus Arms

Campaign Elements

Broadcast - Radio
Broadcast - Television
Digital Media Planning & Buying
Out of Home Advertising
Social Media

Project Overview

Self was in their fifth year of business and about to complete their Series D funding round. Until then they had been focused on using performance marketing to promote the brand. Now they were looking for an agency partner to explode the brand and create mass awareness among the 100+ million Americans with low/no credit.

Details

We used Third3ye™ to talk to dozens of people and found our insight: everyone, no matter where they are on the economic spectrum, has a dream. And they all want help building it. The insight woke up the snoozy credit stuff by exploring the emotional benefits good credit can bring you. This focused our energy around supporting the people who need us most.

The “Dream Builder” integrated campaign spanned TV, OOH, digital, and social. Self saw a 35% increase in new accounts and hit 1,000,000+ active credit builders. These milestones helped Self secure an additional $50M in their Series E funding round.