In a battle for the World Cup, Under Armour captures female power and sport like never before in a full-length music video featuring original track, “Armour Up.”
Details
The Women’s World Cup is bigger than sport. It’s culture and countries going head to head on the world’s biggest stage. When two Under Armour athletes – USA’s Kelley O’Hara and England’s Alex Greenwood – prepared to face off, it deserved hype that matched the moment. So we created a music video pairing our players with two female music artists from their home countries that paid homage to the journey, rivalry and mentality that led Kelley and Alex to the top of their sport.