Never Ever Worry
Broadcast - Radio
Broadcast - Television
Print Advertising
Social Media
Project Overview
Established over 60 years ago, TATIL is one of the first locally owned insurance companies in Trinidad and Tobago. Its well established local heritage remains in the memory for older customers. However TATIL needed to appeal to a younger demographic, without alienating its longstanding existing customer base.
Details
Through the use of a famous classic calypso (traditional music style from Trinidad and Tobago) from 1961 titled “Never Ever Worry”, the song perfectly captures the “worry-free” feeling that TATIL would like to convey for its excellent service and prompt claims settlement. The lyrics and music were remade with a contemporary twist and through modern visual effects create communication to appeal to all existing and potential future customers. And it did with great success!
