It's On
Broadcast - Radio
Broadcast - Television
Digital Media Planning & Buying
National Media Planning & Buying
Social Media
Project Overview
Island Finance was the first financial institution in the Caribbean to offer unsecured loans to customers of varying financial means. For the past two decades, they’ve maintained a unique business promise of no downpayment, no collateral, no problem. With new pay day loan contenders entering the financial landscape, we needed to remind new and existing customers that Island Finance makes it happen!
Details
In T&T, “It’s on!” is the vibesy way to say, ‘It’s happening!’ It’s also another way to say that something is cool and trendy. This double play became the premise for our new campaign. Your vacation is ON! Your renovations are ON! Your wedding is ON! Your education is ON! Everything is ON with Island Finance!
