Elevate
Digital Media Planning & Buying
Multicultural Marketing - Hispanic
Project Overview
AGMU provides top-notch education that understands Hispanics as culturally diverse, with varying traditions, countries of origin, and acculturation levels. AGMU ramps up students success with best-in-class programs, regardless of their roots or individual origins.
Details
Digo was tasked to develop a new communication strategy that would allow AGMU to reposition to a culturally fluent Hispanic university. Launched a 360 campaign to generate awareness and consolidate this new market position.
