Kyle Schwarber
Experiential Marketing
Media Relations
Social Media
Project Overview
Yards Brewing Company knows sometimes Philly just wants a beer. No bells. No whistles. Just a good, handcrafted, no-nonsense beer that works just as hard as Philly does. So it created Philly Standard in 2021, but sales were lackluster at a time when the Phillies were red hot. In 2023, we recognized an opportunity to partner with Phillies’ top slugger Kyle Schwarber to bring alive the spirit of the beer: play right, work hard and have fun.
Details
To drive sales to the taproom, our campaign included a series of engaging videos and digital content to showcase Schwarber’s unique and relatable personality; exclusive media outreach including a Philly Standard happy hour; and a Kyle Goes Yard promotion (free draft Philly Standard at Taproom when Kyle hits a homer).
Within 24 hours of the campaign's launch, 19 placements across prominent media outlets had been secured, garnering a staggering 69M impressions. Year over year, the brand witnessed a remarkable 174% increase in website users. Yards website also experienced a 49.75% user increase over their previous 2023 site traffic peak.
Within 24 hours of the campaign's launch, 19 placements across prominent media outlets had been secured, garnering a staggering 69M impressions. Year over year, the brand witnessed a remarkable 174% increase in website users. Yards website also experienced a 49.75% user increase over their previous 2023 site traffic peak.
