The Philadelphia 76ers need to build excitement for the project and trust in the development team and its approach to making the arena project a win for Philly, its fans, and its neighborhoods. David tapped his longstanding PR partner, Red Thread PR, to join an extensive team across HBSE’s real estate division, Sixers marketing and communications, and project consultants to lead the communications strategy, earned and paid media strategy and all stakeholder messaging. This is a highly nuanced effort that requires an intimate understanding of Philadelphia’s culture and dynamics – the message of how a downtown arena comes to life and how the surrounding communities are engaged throughout, is as critical as the billion-dollar real estate deal itself.