Content Marketing
Digital Marketing
Digital Media Planning & Buying
Event Production
Influencer Marketing
National Media Planning & Buying
Out of Home Advertising
Press & Publishing
Print Advertising
Social Media
Video
Video Production
With the Xiaomi 13 Series making the global stage, professional photography takes yet another revolutionary step in the smartphone industry. Equipped with 4 Leica optical lenses that elevate photography like never before, and 8K resolution video-capturing capabilities with cinematic Dolby Vision, it is no wonder that Xiaomi Global made its extravagant product launch with the most fitting camera-centric key message: BEHIND THE MASTERPIECE. We were still a month away from its local launch. We needed to maintain people’s anticipation at an all-time high, while localising the global message BEHIND THE MASTERPIECE with a twist that’s truly Vietnamese, capturing the hearts from the most casual of smartphone enthusiasts to the strictest of smartphone photographers.