Advertising
Brand Strategy & Development
Digital Marketing
Digital Media Planning & Buying
National Media Planning & Buying
Production
Social Media
Project Overview
When BrewDog wanted to launch its alcohol free brands in North America, we gave "AF" an entirely new meaning.
Details
Creatively, we wanted to explore the bevy of occasions that an AF beer puts back on the docket. This may have even included pregnancy, which may have singlehandedly generated around 42% of site traffic that directly led to AF sales (before it was pulled).
