Advertising
Brand Strategy & Development
Digital Marketing
Digital Media Planning & Buying
National Media Planning & Buying
Production
Programmatic Media
Website Development
Project Overview
We took a riderless bike and turned it into a metaphor. Then, with a little movie magic, we took that metaphor on a ride through the real world of our client’s clients’ businesses. Thanks to the bike, CLA is now the accounting firm that brings balance to businesses around the world.
Details
An accounting firm wanted to get noticed. We got them there. In this campaign (the brand’s first ever), we had to get CLA lots of attention in a meaningful way. We started with the insight that every business decision is emotional at some level. Every day, a business owner’s choices between numbers and people is the stuff that keeps them up at night. CLA gets it and helps business owners find the balance they need. What better way to tell the balance story than with a bike – a riderless bike that roams the world in perfect balance.