An accounting firm wanted to get noticed. We got them there. In this campaign (the brand’s first ever), we had to get CLA lots of attention in a meaningful way. We started with the insight that every business decision is emotional at some level. Every day, a business owner’s choices between numbers and people is the stuff that keeps them up at night. CLA gets it and helps business owners find the balance they need. What better way to tell the balance story than with a bike – a riderless bike that roams the world in perfect balance.