Lure is a Berlin based strategic-creative agency and production studio uniquely positioned to help brands navigate the changing advertising landscape with 25 years of leadership at the global ad networks and on Hollywood production.

In a world where audiences are more emancipated, streaming platforms are part of the media competition, we are specialized in creating communications programs that captures the attention of audiences who are increasingly unreachable through conventional advertising.

We don’t believe in documenting or even mirroring culture. We are passionate about helping brands create culture.

And because every client’s challenge is different we approach that differently every time with a team of experts specifically tailored to each and every project.

Since our founding in 2015 we’ve been working for brands such as Coca-Cola, Johnson & Johnson, Asics, E.ON, Beam Suntory, Carlsberg, Kyrö Distillery Finland, bebe, Listerine.