Move it. a moto-ride-booking app that can't accept not moving, looked at the proximity-booking issue of moto-rides, and found a solution that worked - meeting digital with analog creativity! The Move it Ride Rescue made digital bookings instantly available by simply mobilizing riders to be on-ground near schools during dismissal times. With this offline-to-online optimization of the algorithm, one attempt at booking and teachers and students could instantly get a ride, get on a rid, and Move it through traffic.

The Ride Rescue's analog-creative solution helped Move It to instant booking - and lots of happy-to-be-home teachers and students. The campaign also aided in the monumental growth of Move It, breaking pre-launch metrics.