Magic From You
Influencer Marketing
Project Overview
Facebook Messenger, Instagram, all apps that belong to Meta, all very much loved and used by Filipinos spread across their nation. Meta saw an opportunity in cementing its value to Filipinos by leveraging the existing love towards its brands. Introducing apps from meta Magic from you. Our creative approach where we celebrate how Filipinos of all kinds get to use Meta's apps to showcase their talents, to show their joy, to share and gather inspiration.
Details
Meta set out with a campaign with a 360 plan on Facebook, Instagram, tv, and out of home. Starting with a spotlight on the nation's trailblazing drag performer, Brigiding followed was a huge blast of the best of the best Filipino talents, showcasing their magic by sharing #magicfromyou on any of their meta platforms.
On TV, the nation celebrates noontime shows like a national treasure, so meta had an entire segment that put magic performances on the big stage of showtime. Together with the nation's most popular variety show host, Vice Ganda, we even posted people's magic videos on giant video billboards across several major cities.
As a result, tons of influencers joined the campaign reaching over 44.7 million people and generating over 84 million engagement.
This caused a ripple effect of even more key influencers and for the public to show their magic, poets, musicians, athletes, comedians, and more. The press went to town covering the magic shared all over the Philippines.
As long as Filipinos continue to create magic in their lives, there will always be an app from Meta that will make their magic shine bright.
On TV, the nation celebrates noontime shows like a national treasure, so meta had an entire segment that put magic performances on the big stage of showtime. Together with the nation's most popular variety show host, Vice Ganda, we even posted people's magic videos on giant video billboards across several major cities.
As a result, tons of influencers joined the campaign reaching over 44.7 million people and generating over 84 million engagement.
This caused a ripple effect of even more key influencers and for the public to show their magic, poets, musicians, athletes, comedians, and more. The press went to town covering the magic shared all over the Philippines.
As long as Filipinos continue to create magic in their lives, there will always be an app from Meta that will make their magic shine bright.
11.9 p.p. lift on Message pull-through
6.2 p.p. lift on Facebook Ownership Awareness
7.4 p.p. lift on Instagram Ownership Awareness
5.5 p.p. lift on Messenger Ownership Awareness
