Wearable Wallet
Influencer Marketing
Social Media
Project Overview
The best Christmas gifts in the Philippines aren't things, clothes, or gadgets. It's cold. hard. cash. This is the Christmas Aguinaldo. And the cultural tradition of Christmas Aguinaldo-giving is so well-observed among families and friends that everyone is out to ask for cash. Good think GCash, the country's #1 Finance Super App, found a simple way to make Aguinaldo asking something the giver cannot ignore. By dropping THE shirt for the Agquinaldo season...
Details
We started a Christmas trend - wearing your GCash QR code! With a T-shirt that was so in your face, it was unmissable! Designed with the user's unique GCash QR code as the central design of the shirt. Asking for Aguinaldo was now as effortlessly chic as flexing their fit.
For Aguinaldo-givers, it was as simple as see, scan, send!
We partnered with different KOLs slaying in their QR shirts on TikTok, we kept the momentum in batches to keep the feed on fleek.
Online, GCash dropped the template so everyone could cop their shirts in time for Christmas. Even local meme pages picked it up and spread the shirt trend! The look found its way to Christmas parties and reunions across the nation - all to make Aquinaldo asking super simple.
For Aguinaldo-givers, it was as simple as see, scan, send!
We partnered with different KOLs slaying in their QR shirts on TikTok, we kept the momentum in batches to keep the feed on fleek.
Online, GCash dropped the template so everyone could cop their shirts in time for Christmas. Even local meme pages picked it up and spread the shirt trend! The look found its way to Christmas parties and reunions across the nation - all to make Aquinaldo asking super simple.
27.68% Growth in express send QR usage in December '23 vs. the previous month.
