Pride Walkway
Augmented Reality
Influencer Marketing
Mobile & Tablet App Development
Technology Development
Project Overview
In the Philippines, 20 people have been arrested for marching for pride. An incident that marked pride unsafe for the LGBTQ+ community with people not able to march together safely on ground, we created truly safe spaces online using augmented reality that instantly activates on mobile.
Details
Introducing Pride Walkway, turning any pathway into a walkway for pride. Designed by Meta together with Filipino creators,
the Pride walkway was made widely available on Instagram reels that activates instantly on mobile and detects pathways. It's engineered with easy adjust floor mapping technology, so any kind of space, small, big, straight, slant, thin, or wide, can be a walkway for equality.
Influential LGBTQ+ icons and allies kicked it off on Pride Day and got the nation marching, turning streets, alleys,
walkways and hallways into safe spaces for self-expression, letting the community march together proudly, loudly, and safely.
Reaching over 38 million picked up by 42 publications with more than 5 million lifetime plays on reels. Most importantly, zero arrests during Pride. Pride Walkway, turning any pathway into a walkway for pride.
the Pride walkway was made widely available on Instagram reels that activates instantly on mobile and detects pathways. It's engineered with easy adjust floor mapping technology, so any kind of space, small, big, straight, slant, thin, or wide, can be a walkway for equality.
Influential LGBTQ+ icons and allies kicked it off on Pride Day and got the nation marching, turning streets, alleys,
walkways and hallways into safe spaces for self-expression, letting the community march together proudly, loudly, and safely.
Reaching over 38 million picked up by 42 publications with more than 5 million lifetime plays on reels. Most importantly, zero arrests during Pride. Pride Walkway, turning any pathway into a walkway for pride.
Reached over 38 million
Picked up by 42 publications
5 million lifetime plays on reels
