Broadcast - Radio
Out of Home Advertising
Press & Publishing
Social Media
Project Overview
Euro 2020 generated €700 million in bets. On the occasion of Euro 2024, how can we highlight the risks of sports betting?
By diverting health claims from sports betting ads to highlight the realities behind these claims.
Details
By reserving a disproportionate place for mandatory health information, we are highlighting the testimonies of real players who have lost control of their practice.
A multi-channel campaign broadcast in DOOH , social ads (Snapchat), press , radio , organic and OOH .
