El Árbol de la Tradición
Brand Strategy & Development
Customer Experience Strategy/Design
Social Media
Project Overview
Christmas codes always come with an American influence, Santa Claus, snow, reindeer. But in the Colombian savannah, Christmas is joy and tradition, it is art and color.
Details
That is why we decided to create a tribute to the culture through the indigenous artisan tribes and together with them we created the largest cane arrow tree in the world. A beautiful artisan work that served to put the Guacarí shopping center on the map and give visibility to the artisans of Tuchín Córdoba.
