We went under the hood with rounds on in-depth research to find blind spots and new opportunities. Next was a massive redesign of their various web experiences, updating them with the new LG Global brand look and feel. We built out and retooled their ability to generate leads and drive business online, both for consumers and professionals. We launched creative campaigns to drive awareness leading consumers in the right channels at the right time. In the end, we helped this global powerhouse of a brand to show up in the US more cohesively and effectively than ever before.