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Project Overview
BuildDirect, an online flooring marketplace, was looking to grow their sales numbers. After some research, we found out what may have been holding them back - their customers preferred the in-person experience they got with their brick-and-mortar competition.
Details
We made their online marketplace feel more IRL and launched a highly targeting digital media effort that brought users to a lead-focused landing page. Then kept BuildDirect top of mind with followup emails.
The work played off a series of animated tiny worlds populated by humans, helping other tiny humans bringing to life all the ways that BuildDirect is right there with you every step of the way.
The work played off a series of animated tiny worlds populated by humans, helping other tiny humans bringing to life all the ways that BuildDirect is right there with you every step of the way.
