Go All Out
Digital Media Planning & Buying
Local Media Planning & Buying
National Media Planning & Buying
Video Production
Project Overview
Las Vegas has always been an icon, but perceptions of the city are evolving as it’s become a Mecca for sports and entertainment. Our challenge was to showcase the city’s growing sports and entertainment scene, and establish Las Vegas as the ultimate destination for fans.
Details
We tapped into what makes Las Vegas special, its fans. Fans that don’t just show up. They buy in. They keep coming back for more. They live for it. And like Las Vegas itself, they Go All Out. To showcase the dynamic nature of Las Vegas, we created a :60 spot featuring country music fans, football fans, metalheads, an F1 fan, and a raver preparing for different Vegas experiences. By partnering with major media networks like ABC, CBS, FOX, NBC, and ESPN, along with digital platforms such as Expedia and Canela, we amplified the city’s narrative, reinforcing Las Vegas as a premier destination for sports fans and beyond.
The campaign generated 417.5 million total impressions, including 32.9 million from paid partnerships, with 84% favorability, compared to the average of 78% for all historical broadcast spots. It was even recognized in Ad Age’s Top 5 Creative Campaigns. After performing well at many high profile sports events including the WNBA Playoffs, the Men's World Cup Qualifier, and various NFL games, LVCVA chose to run it on the biggest local markets during the Super Bowl. This spot not only showcased Las Vegas in a new light, but proved once again that it’s become The Capital of Sports and Entertainment.
The campaign generated 417.5 million total impressions, including 32.9 million from paid partnerships, with 84% favorability, compared to the average of 78% for all historical broadcast spots. It was even recognized in Ad Age’s Top 5 Creative Campaigns. After performing well at many high profile sports events including the WNBA Playoffs, the Men's World Cup Qualifier, and various NFL games, LVCVA chose to run it on the biggest local markets during the Super Bowl. This spot not only showcased Las Vegas in a new light, but proved once again that it’s become The Capital of Sports and Entertainment.
