Experiential Marketing
Retail, POP & Merchandising
With plant-based alternatives growing in popularity, dairy milk is facing some tough competition. Gen Z specifically has drifted from dairy due to health/sustainability perceptions. Midwest Dairy recently updated their nutrition research, which revealed some new information around the calming and stress-relieving effects of dairy. The primary goal with this project was to redefine dairy’s wellness benefits to drive sales and trust with Gen Z audiences and break through the clutter to reclaim dairy’s position in a healthy lifestyle.