What If You Could?
Video Production
Project Overview
For the first time in its 36-year history, LPL Financial introduces themselves to consumers and asks, what if you could…?
Details
Despite being one of the largest independent wealth management firms in the country with $1.8T AUM, LPL Financial suffered from a perception and awareness gap. Advisors saw LPL as a leading independent broker dealer and their clients had never heard of LPL when stacked against the likes of Charles Schwab and Merrill Lynch. The challenge was two-fold: capture the attention of investors and disrupt legacy perceptions among advisors and institutions to validate LPL’s position as a leader in wealth management.
Our audience, whether an advisor or an individual investor, has ambitious dreams but is limited by restrictions. With LPL’s independent model and entrepreneurial spirit, they work to remove the restrictions holding advisors back, and continually innovate to better support advisors to serve their clients in the best way they can. So that everyone can have access to quality financial advice to make their own dreams come true.
For this campaign we asked ourselves, what if everything we ever wanted could happen? What if we could get to where we needed? What if we could realize our potential? LPL believes you can. That’s why they do things differently. They work for the advisor, not the other way around. They put the investor first. They believe that when it comes to your goals, nothing is more powerful than knowing you can reach them. Because no dreams can start from saying “you can’t.” So instead, we ask, What If You Could?
Our audience, whether an advisor or an individual investor, has ambitious dreams but is limited by restrictions. With LPL’s independent model and entrepreneurial spirit, they work to remove the restrictions holding advisors back, and continually innovate to better support advisors to serve their clients in the best way they can. So that everyone can have access to quality financial advice to make their own dreams come true.
For this campaign we asked ourselves, what if everything we ever wanted could happen? What if we could get to where we needed? What if we could realize our potential? LPL believes you can. That’s why they do things differently. They work for the advisor, not the other way around. They put the investor first. They believe that when it comes to your goals, nothing is more powerful than knowing you can reach them. Because no dreams can start from saying “you can’t.” So instead, we ask, What If You Could?
