In collaboration with CNN and loyalkaspar, we were brought on to help define the musical identity of Launch The Moment, a high-impact promo introducing All Access, CNN’s new, dynamic way of experiencing live news and global storytelling. The brief called for something unmistakably CNN - a sound grounded in the network’s legacy of clarity, authority, and forward motion - yet distinct from the oversized orchestral language typically associated with major broadcast promos.

With that in mind, we focused on creating a musical approach that felt modern, powerful, and deliberately restrained. The original track, composed by Antonio David in our U.S. studio, was crafted to carry momentum and confidence without overwhelming the visuals. It balances drive and sophistication, supporting CNN’s vision of a bold seamless news experience. The arrangement, completed by Yuji Hagiwara in Tokyo, added refined harmonic depth and textural nuance, enhancing the track’s sense of energy and direction while preserving its clean, contemporary identity.

The final piece delivers a sonic palette that is both recognizably CNN and refreshingly forward-thinking, helping bring the All Access initiative to life with a sound that is elevated, modern, and true to the brand’s spirit of innovation.