Hibiscus Cove
Digital Media Planning & Buying
Event Production
Experiential Marketing
Influencer Marketing
Social Media
Project Overview
There's a gap between gen Z’s enthusiasm for skincare and their practice of using suncare protection. Traditional sun messaging doesn't land. They want products that multitask, with formulas that feel as good as they perform. Our ambition was clear: make Hawaiian Tropic culturally unmissable, not just functionally necessary.
Details
Move the narrative from protection to permission to live their best summer, and look good doing it. The real opportunity wasn't in the product benefits, it was in owning their summer identity entirely.
SOLUTIONS
Influencer suitcase drops. Our influencers didn't just get invites, they received fully curated branded suitcases to unbox and pack. Building pre-departure hype.
Social win. Across Europe, fans competed for tickets to join their favourite influencers with an all expense paid escape to the cove
European pop up tour. Immersive pop-ups in key markets where winners claimed their invitations and the aesthetic came to life IRL.
Flood the feed. Post-trip, we turbocharged influencer content with paid media, flooding feeds and extending the summer far beyond the Cove itself.
OUTCOME
89 Hibiscus Cove attendees
52M+ Social reach
4K+ Newsletter sign ups
And countless summers rejuvenated.
SOLUTIONS
Influencer suitcase drops. Our influencers didn't just get invites, they received fully curated branded suitcases to unbox and pack. Building pre-departure hype.
Social win. Across Europe, fans competed for tickets to join their favourite influencers with an all expense paid escape to the cove
European pop up tour. Immersive pop-ups in key markets where winners claimed their invitations and the aesthetic came to life IRL.
Flood the feed. Post-trip, we turbocharged influencer content with paid media, flooding feeds and extending the summer far beyond the Cove itself.
OUTCOME
89 Hibiscus Cove attendees
52M+ Social reach
4K+ Newsletter sign ups
And countless summers rejuvenated.
