Datu Puti | Deliciously Poetic Promo Codes
Sales Promotion
Social Media
Project Overview
The Discount Codes. Band. Basic. And boring. Hundreds of these commonly cooked up codes come up on every deal possible. That's why this "Buwan ng Wika, Data Puti, the Philippine's number 1 vinegar, gives flavor to the flavorless, bland voucher code.
Details
Introducing Datu Puti's Deliciously Poetic Promo Codes. Adding Flavor to Voucher Codes.
When other brands went for simple and generic, we went intricate and poetic. We went "makata".
These delicious e-comm voucher codes were derived from Filipino proverbs, handpicked from hundreds of Filipino sayings, and recrafted to include everyday Filipino dishes, perfect for Datu Puti recipes. Our poetic codes were then paired with illustrations of our delicious delicacies, made and designed to look like currency.
They were shared on social media and by word-of-mouth. And the results? WE SOLD OUT. Who says there's a formula to promos?
In the end, Datu Puti stood out by reviving flowery Filipino sayings, turning them into discount codes that were quick-selling. Proving that being poetic, being "makati" actually sells.
When other brands went for simple and generic, we went intricate and poetic. We went "makata".
These delicious e-comm voucher codes were derived from Filipino proverbs, handpicked from hundreds of Filipino sayings, and recrafted to include everyday Filipino dishes, perfect for Datu Puti recipes. Our poetic codes were then paired with illustrations of our delicious delicacies, made and designed to look like currency.
They were shared on social media and by word-of-mouth. And the results? WE SOLD OUT. Who says there's a formula to promos?
In the end, Datu Puti stood out by reviving flowery Filipino sayings, turning them into discount codes that were quick-selling. Proving that being poetic, being "makati" actually sells.
10,000 Engagements
4.5 Million Reach
6.5 Million Impressions
99% Redeemed
