WPI Partner Profile

Barrett and Welsh

Barrett and Welsh is the most awarded multicultural agency in Canadian advertising history.

As a Certified B Corporation®, we are a for-profit company that contributes to a more interdependent, mutually respectful, and inclusive economy. We create massive market share growth for brands with inclusion-informed branding and advertising.

We do this by making those brands accessible to massive new market segments. We serve underserved racialized minorities by dismantling the barriers that prevent them from accessing the products and services they need.

We hire and train racialized immigrants to do this work, equipping them to succeed in Canada. As a social enterprise, a significant portion of our revenues is invested in achieving this purpose.

We put ideas first to make ideas last. We specialize in ideas that move people. Ideas that leave no one behind. Unforgettable, unexpected, long-lived brand ideas that create change behaviour, create inclusion and accelerate progress.

AT A QUICK GLANCE

Capabilities

  • Broadcast - Radio
  • Broadcast - Television
  • Collateral
  • Content Marketing
  • Digital Media Planning & Buying
  • Direct Marketing
  • Experiential Marketing
  • Graphic Design
  • Guerilla, Street & Viral Marketing
  • Mobile Marketing
  • Multicultural Marketing - African American
  • Multicultural Marketing - Asian
  • Multicultural Marketing - Hispanic
  • National Media Planning & Buying
  • Out of Home Advertising
  • Package Design
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Specializations

Industry Experience

Office Locations

A FEW OF OUR CLIENTS