Brand Strategy & Development
Digital Marketing
Media Strategy
National Media Planning & Buying
Print Advertising
Video Production
Allstate’s “Trusted Agent” campaign has been in market for 5 years. While the current campaign has been successful in delivering its mandate (establish a new look and feel for Allstate & drive top of funnel brand metrics of awareness and consideration), the creative was dated and needed to be refreshed. There were two key objectives for this campaign: 1. Continue building the “Trusted Agent” story, with a fresh new creative approach 2. Continue to drive awareness and consideration for the Allstate brand, and home and auto insurance products